Lecelin Roberts

Lecelin Roberts is a tourism entrepreneur with over 20 years of experience in the hospitality industry. She is the owner and Managing Director of Staymore in Kylemore, Stellenbosch, a majority women-owned guesthouse.

Her career began in the hotel sector, and her background in finance brings strong financial knowledge and business insight to her roles as an entrepreneur and industry leader. Through managing her own establishment, she understands the opportunities and challenges facing small tourism businesses.

As Chairlady of Women in Tourism Western Cape, Lecelin champions women’s development, meaningful industry partnerships and opportunities for business growth. She is committed to strengthening women’s voices in tourism and supporting the next generation to build their future in the sector.